DM Graphics Inc | DIRECT MAIL Printing & Production Services

Buckslips

One of the most effective and yet least expensive ways of boosting response in a mailing is with a Buckslip.

A buckslip is a separate insert, generally in dollar bill size, which provides additional rationale and/or incentives (bonus offer, premiums, etc.) designed to encourage the reader's response.

They can range in price from a very inexpensive yet informative piece (one colour on 20 lb Bond stock) to a more expensive, eye-catching buckslip (four colours on 80 lb coated stock)

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