Important:
Read This Letter Before You Start Planning Your Next Direct Mail Campaign!
"I've Helped Hundreds of Organizations Achieve Successful Direct Mail Results With Great
Print Production!"
Are you tired of making excuses to your boss when something goes wrong with your direct mail printing?
Are you frustrated that you can't depend on your dm print suppliers to do the job right?
Don't you wish you could spend the time on the golf course or skiing instead of at a print press approval?
You know you don't have the time to check on all the little production details that ensure a successful direct mail appeal. And you know it's not really your job -- it's the job of your print supplier!
What happens when your supplier doesn't check the 'little' details? Imagine the following scenarios:
Scenario #1: A client supplies 50,000 printed letters to their lettershop. The 4-colour letters are supplied by the client's printer. They arrive just in time for the lettershop to laser-personalize them.
There's just one problem -- the letters have already been folded and they can't be lasered!
The result? The client reprints the entire 50,000 letters at a cost of $4,000. In addition, the mailing is delayed by a week.
Scenario #2: A lettershop quotes a large mailing based on a special method of automated matching called VideoMatch (VM). The client, using a commercial printer, supplies the lettershop with the laser stock.
When it's time to laser, the lettershop realizes that VM cannot be used because of an incorrect layout of the stock. Unfortunately, neither the client nor the printer had reviewed the specific VM stock requirements.
The result? The client was asked to to pay an additional $3,000 in lettershop fees to complete the job.
Scenario #3: 100,000 outer closed face envelopes are supplied to the lettershop. The envelopes, manufactured by the client's regular commercial printer, are to be laser-addressed.
Once the lasering process has begun, it is noted by the lettershop that the flaps of the envelopes are sealing shut!
The gum on the envelope flap is not laser-friendly and is being activated by the intense heat of the laser printer!
The result? A choice between re-printing 100,000 envelopes or opening all of the sealed envelopes manually. In either case, thousands of dollars in additional costs and a delayed mailing!
"I've Seen Many Horror Stories
Just Like These, and Worse!"
Believe it or not, the above scenarios are true! They all happened! More than once!
I have seen the agony and stress that clients endured when things went wrong. Things that could easily have been avoided!
Imagine... wrong quantities, late deliveries, incorrect coding, wrong sizes, missing postal indicias, plus many, many more! Useless laser stock because of print powder, laser-unfriendly stock, or wrong grain direction.
How about paying double the postage fees because your envelope art does not meet Canada Post requirements?
You may even have had some horror stories of your own!
DM Graphics Inc. Has
The Experience and Know-How
To Help You!
Finally... a solution to all your direct mail problems!
With DM Graphics, you're covered. Read more...
|
